Mark your calendars and register for the next SS/HS Communication Online Learning Event, “Foundations of a Social Marketing Campaign” scheduled for Wednesday, February 15, 2:00 pm – 3:00 pm EST.
Grantees often tell us that their primary communication goal is to “raise awareness” of an issue or programs and services. Raising awareness is a critical first step with audiences who don’t understand why prevention and mental health are important, but these kinds of education campaigns rarely “move the needle” in the right direction.
Social marketing campaigns, however, seek to change behaviors and drive actions that improve life for individuals and communities. These campaigns follow a significantly different model than awareness campaigns; instead of “educating” audiences, social marketing sets out to understand the drivers of personal behavior so that we can develop and deliver campaign messages that effectively overcome barriers to change.
Join us to learn the nuts and bolts of what goes in to a social marketing campaign. In this event, you’ll learn:
- The distinction between awareness campaigns and social marketing campaigns.
- How to apply a marketing mindset to your efforts.
- Why audience segmentation and research are central to any campaign’s success.
- How the Marketing Mix (a.k.a. The Four Ps) are applied to campaign design and execution.
Registrants will receive a follow up email from our team before the event that will include login information. You can add the invite to your calendar by clicking on the "Add to Calendar" button above.
We look forward to “seeing” you online Wednesday, February 15!