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SAMHSA Too Smart To Start Campaign

Too Smart To Start is a public education initiative sponsored by the Substance Abuse and Mental Health Services Administration (SAMHSA). Through this initiative, SAMHSA provides research-based strategies and materials to professionals and volunteers at the community level to help them conduct an underage alcohol use prevention program. The materials are designed to educate youth about the harms of alcohol use and to support parents and caregivers as they participate in their children’s activities.

Campaign Objectives

  • Increase the number of conversations between parents and caregivers and their underage children about the harms of underage alcohol use.
  • Increase the percentage of underage youth and their parents and caregivers who see underage alcohol use as harmful.
  • Increase public disapproval of underage alcohol use.

Visit the Too Smart To Start website.

Read more about participating Too Smart To Start communities

Disclaimer - The contents of the National Resource Center for Mental Health Promotion and Youth Violence Prevention newsletter and website were assembled under a cooperative agreement from the Substance Abuse and Mental Health Services Administration (SAMHSA) to the American Institutes for Research (AIR). The newsletter and website are operated and maintained by AIR and supported by grant number 5U79SM061516-02 from SAMHSA. The content of this website does not necessarily reflect the views or policies of SAMHSA or the U.S. Department of Health and Human Services.