Mark your calendars and register for the next Project LAUNCH Communication Online Learning Event (OLE), “Foundations of a Social Marketing Campaign” scheduled for Tuesday, April 11, 2:00 pm – 3:00 pm EST (11:00 am-12:00 pm PT; 12:00-1:00 pm MT; 1:00-2:00 pm CT).
Grantees often tell us that their primary communication goal is to “raise awareness” of an issue, program, or service. Raising awareness is a critical first step with audiences who are unaware that the first few years of a child's life are critical for future health and wellness, but these kinds of education campaigns rarely “move the needle” in the right direction.
Social marketing campaigns, however, seek to change behaviors and drive actions that improve life for individuals and communities. These campaigns follow a significantly different model than awareness campaigns; instead of “educating” audiences, social marketing sets out to understand the drivers of personal behavior so that we can develop and deliver campaign messages that effectively overcome barriers to change.
Join us to learn the nuts and bolts of what goes in to a social marketing campaign. In this event, you’ll learn:
- The distinction between awareness campaigns and social marketing campaigns.
- How to apply a marketing mindset to your efforts.
- Why audience segmentation and research are central to any campaign’s success.
- How the Marketing Mix (a.k.a. The Four Ps) are applied to campaign design and execution.
We look forward to “seeing” you online Tuesday, April 11!
Register for the OLE below!
Registrants will receive a follow-up email before the event that will include login information. You can also add an invite to your calendar by clicking on the "Add to Calendar" button above. If you have any questions regarding the OLE, please contact your Resource Specialist. We look forward to your participation!